EU trademark strategy & national alternatives
Connect the work to the asset, your commercial goals, and your intended activities in this market.
YOUR EUROPE PRIORITIESA focused starting point.
A focused starting point.
A connected strategy.
European patent route discussions
Confirm the relevant rights, route, and professional scope before proceeding.
Country selection & portfolio alignment
Consider this market alongside existing filings and your wider international portfolio.
BEFORE THE FIRST DISCUSSIONBring the right
Bring the right
questions.
Use this guide to frame the conversation. The right scope depends on your asset and chosen countries.
Which asset needs attention?
Identify your brand, invention, or existing portfolio and the business goal behind it.
Which rights and territories fit?
Discuss the relevant rights, filing routes, language needs, and representation for your chosen countries.
What work and costs are included?
Agree the professional scope, official charges, additional work, and responsibilities in writing.
OFFICIAL RESOURCESContinue with
Continue with
the primary source.
Official resources provide a useful starting point for current information. They are independent of Global Trademark Office.
EUIPO trademark resources ↗EPO patent resources ↗Explore your
area of focus.
Take the next step in your global IP plan
Bring your brand, invention, and target markets into a clear brief for a professional discussion.
Prepare your IP brief The brief is saved on your device. No inquiry is submitted.